Carl graduated from Upsala College in 1986 with a BA in Marketing. Starting his first company, CS Bread Distributors, with only $500, Carl was able to grow the business by buying baked goods below wholesale and selling the products to local delis and C-stores at a profit. After growing and managing the business for three years, he decided to undertake a bigger challenge. Carl sold the business for $45,000 and became a distributor of Mistic Beverages, supplying companies like Rutgers, Seton Hall Universities, as well as AT&T.
By 1993 Carl was running a multi-million-dollar beverage and bottled water company called Virgin Springs, becoming one of the first African Americans to own a bottled-water company on the East Coast. In 1995, Carl negotiated a multi-million dollar bottled water contract with the 1996 Summer Olympics. After that highly charged multi-year business transaction, Carl decided to sell his profitable bottled water company to the Culligan Water Corporation. By this time, Carl was in great demand as a consultant because of his negotiation, customer-relation, business development, and presentation and leadership skills.
In 1999, Carl was contracted by Poland Spring Water as their Director of Sales for their largest distributor in North America with $75,000,000.00+ in revenue, servicing over 50,000 commercial and residential customers in the New York/New Jersey market. Under his management and marketing leadership, the company sales grew by over 300% within a two-year period.
In 2002, Carl was bit by the entrepreneurship bug once again and decided to branch out on his own with Blue Mountain Spring Water. Again, his leadership skills enabled the business to expand. The company was sold in 2005 to a New Jersey investment firm.
Carl W. Zev is the Founder and CEO of Zev University and Zev High Performance Training LLC. We offer executive coaching, sales training, leadership training, and motivational speaking with a focus on NLP and EQ. Improving our client's attitude and mental toughness via learning how the subconscious mind works and how it controls over 90% of your daily actions.
