Our Story

About Zev Mindset Mastery Academy

Dedicated to transforming lives through emotional intelligence and proven business strategies for over 25 years.

Changing Lives

Our Mission

At Zev Mindset Mastery Academy, we are dedicated to transforming the lives of business executives through our innovative 7-step EQ (Emotional Intelligence) process. Our approach revolves around a deep understanding of how the subconscious mind functions, empowering executives to enhance their emotional intelligence and achieve lasting personal and professional success.

We emphasize the importance of continuous growth. Executives are equipped with tools to perpetuate self-improvement, ensuring that their newfound emotional intelligence becomes an integral part of their evolving professional journey.

7-Step EQ Process

Executive Focus

1-on-1 Coaching

Proven Results

Group Coaching

Sales Team Training

C-Suite Training

Soft Skills Training

Advanced Non-Verbal Communication Training

Executive coaching session

Meet The Founder

Carl W. Zev

Founder & CEO of Zev University and Zev High Performance Training LLC

C.W. Zev

Carl W. Zev has extensive experience working within the corporate environment as well as operating as a successful business owner. Over the course of his career, he has started, developed, and grown multiple businesses into multi-million-dollar companies. His hands-on experience in entrepreneurship and corporate leadership has provided him with a deep understanding of business strategy, team dynamics, negotiation, and performance-driven growth.

Recognizing early on that communication and mindset are critical factors in business success, Carl invested years in studying Neuro-Linguistic Programming (NLP), Emotional Intelligence (EQ), and advanced nonverbal communication. Through this training, he developed a strong ability to read body language, interpret behavioral cues, and understand how people think, respond, and make decisions in professional settings.

Carl has applied these skills to significantly enhance his negotiation, presentation, and listening abilities, allowing him to create stronger partnerships, resolve complex business challenges, and achieve better outcomes in high-level discussions. His expertise in reading nonverbal signals and understanding emotional dynamics has also enabled him to communicate more effectively with clients, partners, and teams.

Beyond his own business success, Carl is passionate about teaching these powerful skills to others. He has trained and mentored many sales professionals, executives, and small- to mid-size business owners, helping them develop stronger communication strategies, improve their negotiation effectiveness, and build greater confidence in their leadership roles.

A core element of Carl's work focuses on the power of mindset, focus, and motivation. He believes that sustainable success comes from combining practical business knowledge with the mental discipline required to stay focused, resilient, and purpose-driven. Through his coaching and training, Carl helps professionals unlock their potential, sharpen their communication skills, and develop the mindset necessary to achieve meaningful business and personal success.

Career Milestones

1986

Carl graduated from Upsala College with a BA in Marketing

1989

Founded CS Bread Distributors with only $500, sold for $45,000

1993

Built Virgin Springs into a multi-million dollar bottled water company

2003

Sold Virgin Springs water company to Culligan Water Company

1995

Negotiated a multi-million dollar bottled water contract with the 1996 Atlanta, Ga Summer Olympics

1999

Director of Sales for Poland Spring Water's largest distributor — grew sales 300%

2001

Founded Federal Surveillance Systems, a technology company

2005

Founded and sold Blue Mountain Spring Water

2021

Sold Federal Surveillance Systems to an investment firm in New Jersey

Present

Founder & CEO of Zev University and Zev High Performance Training LLC

Expertise

Expert in NLP, emotional intelligence (EQ), and advanced nonverbal communication, specializing in reading body language within business environments

Our Team

Our Expert Team

RH

Robert Hunter

Northeast Area V.P.

CZ

C.W. Zev

CEO & MCSP

WD

W.C. Dr. Himesh Lakhlani

V.P. West Coast Development

BL

Breen Lowman

V.P. Sr. Executive Coach

ZS

Zee Saleem

Sr. Business Executive Coach

SS

Samantha Soler

Dir. of Client Relations/Marketing

DL

Dr. Larry D. Johnson

Sr. Business Executive Coach

EP

Erica Pelsuio

Sr. Business Executive Coach

EH

Eudine Herbert

Executive Coach

LA

Laura Aziz

Executive Coach

VC

Vincent Caruso

Executive Coach

CT

Charlesetta Thompson

Executive Coach

RB

RoSusan Bertee

Executive Coach

AM

Anshuma Mukkamala

Executive Coach

Book C.W. Zev for Your Next Event

Call 1-888-226-5051 ext. 701