Our Story
About Zev Mindset Mastery Academy
Dedicated to transforming lives through emotional intelligence and proven business strategies for over 25 years.
Changing Lives
Our Mission
At Zev Mindset Mastery Academy, we are dedicated to transforming the lives of business executives through our innovative 7-step EQ (Emotional Intelligence) process. Our approach revolves around a deep understanding of how the subconscious mind functions, empowering executives to enhance their emotional intelligence and achieve lasting personal and professional success.
We emphasize the importance of continuous growth. Executives are equipped with tools to perpetuate self-improvement, ensuring that their newfound emotional intelligence becomes an integral part of their evolving professional journey.
7-Step EQ Process
Executive Focus
1-on-1 Coaching
Proven Results
Group Coaching
Sales Team Training
C-Suite Training
Soft Skills Training
Advanced Non-Verbal Communication Training

Meet The Founder
Carl W. Zev
Founder & CEO of Zev University and Zev High Performance Training LLC

Carl W. Zev has extensive experience working within the corporate environment as well as operating as a successful business owner. Over the course of his career, he has started, developed, and grown multiple businesses into multi-million-dollar companies. His hands-on experience in entrepreneurship and corporate leadership has provided him with a deep understanding of business strategy, team dynamics, negotiation, and performance-driven growth.
Recognizing early on that communication and mindset are critical factors in business success, Carl invested years in studying Neuro-Linguistic Programming (NLP), Emotional Intelligence (EQ), and advanced nonverbal communication. Through this training, he developed a strong ability to read body language, interpret behavioral cues, and understand how people think, respond, and make decisions in professional settings.
Carl has applied these skills to significantly enhance his negotiation, presentation, and listening abilities, allowing him to create stronger partnerships, resolve complex business challenges, and achieve better outcomes in high-level discussions. His expertise in reading nonverbal signals and understanding emotional dynamics has also enabled him to communicate more effectively with clients, partners, and teams.
Beyond his own business success, Carl is passionate about teaching these powerful skills to others. He has trained and mentored many sales professionals, executives, and small- to mid-size business owners, helping them develop stronger communication strategies, improve their negotiation effectiveness, and build greater confidence in their leadership roles.
A core element of Carl's work focuses on the power of mindset, focus, and motivation. He believes that sustainable success comes from combining practical business knowledge with the mental discipline required to stay focused, resilient, and purpose-driven. Through his coaching and training, Carl helps professionals unlock their potential, sharpen their communication skills, and develop the mindset necessary to achieve meaningful business and personal success.
Career Milestones
Carl graduated from Upsala College with a BA in Marketing
Founded CS Bread Distributors with only $500, sold for $45,000
Built Virgin Springs into a multi-million dollar bottled water company
Sold Virgin Springs water company to Culligan Water Company
Negotiated a multi-million dollar bottled water contract with the 1996 Atlanta, Ga Summer Olympics
Director of Sales for Poland Spring Water's largest distributor — grew sales 300%
Founded Federal Surveillance Systems, a technology company
Founded and sold Blue Mountain Spring Water
Sold Federal Surveillance Systems to an investment firm in New Jersey
Founder & CEO of Zev University and Zev High Performance Training LLC
Expert in NLP, emotional intelligence (EQ), and advanced nonverbal communication, specializing in reading body language within business environments
Our Team
Our Expert Team
Robert Hunter
Northeast Area V.P.
C.W. Zev
CEO & MCSP
W.C. Dr. Himesh Lakhlani
V.P. West Coast Development
Breen Lowman
V.P. Sr. Executive Coach
Zee Saleem
Sr. Business Executive Coach
Samantha Soler
Dir. of Client Relations/Marketing
Dr. Larry D. Johnson
Sr. Business Executive Coach
Erica Pelsuio
Sr. Business Executive Coach
Eudine Herbert
Executive Coach
Laura Aziz
Executive Coach
Vincent Caruso
Executive Coach
Charlesetta Thompson
Executive Coach
RoSusan Bertee
Executive Coach
Anshuma Mukkamala
Executive Coach